Elevate Every Athlete with FLOWIN®: A Comprehensive Overview

Our Vision:
Elevate Every Athlete

Imagine boosting your strength in ways that directly improves your speed and agility, while also avoiding injuries, which hinders your progress. If you’ve faced performance plateaus or have been sidelined due to injury, it’s time to address these challenges effectively and achieve meaningful, sustainable improvements.

Our Mission

At Flowin, our mission is to help athletes, both professional and dedicated amateurs, get further quicker by building strength and staying injury free. Getting to train uninterrupted by injuries is key to long term performance development. We provide simple but efficient tools as well as specialized exercises and programs, designed to enhance your strength, endurance and speed while minimizing injury risk.

Our Team

Our team, with over 60 years of combined experience, has successfully guided thousands of athletes and fitness enthusiasts to reach their peak potential. Let our expertise support you in achieving your goals.

Conny Bergsteinsson

CPO & Founder

Conny has 20 years’ experience as a track & field athlete and 30 years’ experience as reg. physiotherapist in orthopaedics and sports medicine. 1998-2002 he developed and run a sports medicine center in Malmö and he is one of the founders and entrepreneurs behind Flowin® Friction Training. During the years he has been physiotherapist for the national track & field, bandy and badminton teams. He is today head of product management at Flowin AB.

Anders Lindfors

COO & Founder

Anders has over 30 years of experience in the fitness industry and has studied sports science at Umeå University. For the past 25 years, he has worked in the global sales of fitness and sports equipment, supplying clients in fitness, sports, physiotherapy, and sports retail. His extensive industry knowledge and long-standing expertise have made him a trusted partner in delivering high-quality products to markets worldwide.

Glenn Håkansson

Founder

Glenn is a former top decathlete and represented the Swedish national team for about ten years. He has a university degree in behavioural science and has long experience coaching national teams in track and field. For 25 years, Glenn has spent most of his time in the fitness industry, conceptualizing training for a variety of purposes.

As a canoeist, Flowin has become an essential part of my training to build core strength. The exercises give me better stability and control while paddling, and I can see clear improvements in my performance. Flowin is truly versatile and easy to adapt to my specific needs!
My season 2024. Silver medal in the K1 1000m World Cup and Bronze medal in the K2 500m World Cup with a full Olympic field, followed by a silver medal in the K2 1000m at the European Championships. Domestically, I won all 15 possible medals at the National Championships.

Julia Lagerstam

Swedish Canoe Sprint and Canoe Marathon athlete